XXTRA
CONTENT
ENGAGING with a commercial or community audience is a highly targeted excercise these days.
One size definitely does not fit all.
Our journalistic approach to each brand, campaign or event story means that we'll identify your nuggets of gold - those point of difference - the editorial touch points - that will amplify YOU.
Helping your business pitch and engage with a peer or hiring business partner now asks for a little XXTRA care and engagement as well.
Tailoring your approach shows you really want the gig/business/contract.
And thats where we come in.
Enjoy some of our recent XXTRA content work.
The brief - make a film about the value of friendship between Aussie women and where Tim Tams sit in the mix, so we can tell the lucrative Chinese market what makes them sooo awesome. Is a Tim Tam the ultimate metaphor for friendship.. The answer is YES! Check out the result..
We have managed the media, fan and PR tours for Cartoon Network voice stars from the slam-hit Adventure Time. Radio, print and lots and lots of happy fans (and merchandise flying off the shelves!) was the result.
Randomonium producer/director Mieke Buchan helmed this beautiful Mothers Day project for MCRI. The short film features interviews with some of Australia's most inspiration and influential women
This ethical advertising business utilises electric bikes to spread good messages. Randomoium gets their story out there!
Northern beaches besties Renee and Sarah talked about family, dancing like nobody's watching, being there through everything, depression and hiding the Tim Tams from a very greedy big sis.
Besties Jessie and Alice talked about hiding the TimTams from their hubbies, babies, the importance of talking in person (why text your proper mates?!) and the prioritising proper friend time
City besties Adrienne and cassie shared their love of wine, eating out (a lot), movies, music, books and their new affection for the caramel Tim Tam
Our beach besties hit the waves to give us a peak at just one of the shared passions that bond them in their - surf, salt and sweat friendship mantra.
Arnotts, Torch Media and Who&Why commissioned us to create a short film that gave an intimate insight into the true nature of friendships between Australian women.. and to find out exactly where Tim Tams fit in their lives and hearts.
After a heartwarmingly lovely series of castings we settled on three pairs of fabulous besties to feature in the film.
The film was used as an introduction to the lucrative Chinese biscuit market by the Arnotts marketing team.
ENJOY!
Tim Tams and the Power of Friendship Between Women
Director/Producer -Mieke Buchan
Interviewer - Mieke Buchan
Camera/Sound Russ Lyster
Editor - Scarlet Vespa
Randomonium worked with The Cartoon Network and Haven lisencing on two media campaigns and publicity tours for international cult fan favourite -
Adventure Time.
Each packed Australian tour featured a busy media schedule, social media stunts, packed fan meet and greets (resulting in a huge surge in sales for the stores we visited!) and we all got to share in a rich media portfolio of campaign success at the end.
Click the pictures just over there to see some of the highlights of our campaigns with Cartoon Network stars -
Jeremy Shada (Finn the Human) and
Jessica DiCicco (Flame Princess)
Cartoon Network voice star, Jessica DiCicco aka Adventure Time's Flame Princess, took Sydney by storm during our media tour with her, with packed fan appearances like this one in Penrith. We promoted in local media and radio and the fan turnout was huge.. and very enthusiastic!
Cartoon Network voice actor Jeremy Shada is the voice of cult-following fan favourite Adventure Time character Finn the Human. we had him everywhere on radio, in-store and in print. From SeaFM on the Gold Coast, to SupaNova to TripleJ National breakfast, it was raining Jeremy
There were tears of happy shock and lots of hugging at Jessica's two Easter Show appearances.. and the crowds were enormous. So see what some of the fans had to say, check out our campaign wrap video.
The fans that came to meet our Flame Princess at our store appearances were VERY dedicated. For more fan fun click on this campaign video from the tour.
Dame Marie Bashir, Dame Quentin Bryce, Today Show host Lisa Wilkinson and MCRI ambassador Sarah Murdoch were joined in this Womens Weekly mothers day shoot by members of the MCRI research team. Randomonium interviewed each of the women and aslo directed and produced a beautiful video from the day which has become a highly successful social media, fundraising and promotional piece for the MCSR
we captured this lovely candid moment between Dame Quentin Bryce, Lisa Wilkinson and Sarah Murdoch
Three of the incredible women featured in our Mothers Day shoot for MCRI
Dame Marie Bashir and former Governor Genral, Dame Quentin Bryce are not only accomplished, but incredibly warm and generous in conversation. Their interviews were highlights of this wonderful project.
Randomonium is very proud to have produced three very special video projects for the Murdoch Childrens Research Institute. It is the charity established by beloved philanthropist Dame Elizabeth Murdoch.
Featured here are pictures and stories from the most recent Mothers Day shoot for the Australian Womens Weekly, behind the scenes with ambassadors and supporters of the foundation .
The project involved personal and warmly insightful interviews with some of Australias most inspiring and fascinating women.
Dame Marie Bashir, former Governor General Dame Qentin Bryce, Today show host Lisa Wilkinson, MCRI ambassador Sarah Murdoch, MCRI director Dr Kathryn North, and Womens Weekly former Editor in Chief Helen McCabe.
Randomonium has also previously produced the video for the MCRI Mothers Day VIP event at Boomerang House and also distributed exclusive content on behalf of MCRI to national televsion networks and news outlets from this day.
We also thoroughly enjoyed producing an official Stepathon day event video.
These videos have become a lead element in the MCRI marketing mix and in their fundraising and awareness campaigns.
Producer/Director - Mieke Buchan
Camera/Sound - Simon Dikkenberg
Interviewer - Mieke Buchan
Editor Simon Dikkenberg
Spark Cycles is a brand new ethical advertising business,
so we were thrilled to create an integrated social media and publicity campaign to help support their launch.
Each super cool custom retro bike has its own personality.. Dennis, PeeWee, Goldie and Gary are a diverse crew and each gives its rider a completely different riding experience.
Each bike is its own moving billboard, complete with GPS tracker, so brands and fans can track where their adventures are taking them each day on social media.
Spark has an 'Everybody Wins' mantra. If the rider-renter takes a photo of themselves with the brand logo clearly visible in a a lovely location and posts the pic to their social media page - they get half their bike rent back. The brand gets personal endorsement and exposure to a new social media audience and the environment wins because each bike is electric and charged at sustainable energy depots. EVERYBODY WINS!
Click on the pictures for more
on the campaign.
We collaborated with the Music magazine to create an advertising, online and editorial campaign to support the launch of Spark.
Spark Cycles bike Goldie on location in Balmain
In the lead up to the Spark launch event - 'Spark Sunday at the Carrington' in Surry Hills, Sydney, we worked with Spark to create a series of videos for their catchy social media campaign.
The Spark Sunday at the Carrington event proved to be a huge success, with artists from the Snowman record label performing acoustic sets while people mingled, drank beer and got to know the bikes in the spark family.